Creditplus TV Commercial

Production Company: LoveLove Films

What the client wanted: 

Creditplus Car Finance wanted to get into TV advertising for the first time. The company also wanted a series of online videos that would tie in with the commercials. These online videos would break down some of the more complex aspects of car finance into easily understandable summaries. 

How I met the brief: 

I spoke with the company’s managing director and marketing managers several times. In those meetings, I noted down the key points that they wanted to convey in the videos. I then wrote scripts for the videos, which I redrafted several times until the client was happy with the product. After this, we began work on the production, with me liaising between the animators and Creditplus’s managers.

The result:

The commercial aired all over Great Britain. It led to much greater levels of exposure for the company, boosting sales. And the tie-in explainer videos helped with brand recognition and trust online.